You Mean, Social Media Isn't Free?

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Monthly Luncheon Program of the Toledo chapter of the American Advertising Federation (formerly AdClub).

Amy Drill, Director of Social Strategy, Embark Digital

In this, I'm looking to tackle the changes across all social media platforms and the shifts toward a higher emphasis on paid media in social. On Facebook, many brands are starting to see Reach plummet. As recently as last year, brands could estimate that between 12-16% of their audience would see their posts. Less than 6 months after that, brands are seeing that number cut in half. For marketers, Facebook is making the next step pretty clear by emphasizing paid advertising to boost posts and help recoup some of that lost reach and engagement. The field day that marketers previously had with being able to use social media as a "free" distribution channel for their content is now dwindling. Many brands are balking at the thought of paying to promote on a "free" channel, but was social really ever free? Maybe the way for us to think about these changes aren't that we now need to pay to promote content, but that we need to re-evaluate all the learnings that we've had up until this point, and use that information to help create better content.

Amy currently resides in Rochester, MI but is a hometown girl from Oregon, OH.

Embark touts they are a social and digital marketing agency helping brands find their unique story and share it with the world. Embark believes that every journey has a story that can inspire you to change course, take action, or start a revolution. They feel their job is to help brands find their story and share it with the world. And who doesn't love a good story?

11:30 Networking ~ 11:45 Buffet Lunch ~ 12:00 Presentation

Reservations are required! RSVP by Monday, June 16.


Brandywine Country Club
6904 Salisbury Road
Maumee, OH 43537, US (map)

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