Viewing 0 current events matching “marketing” by Date.

Sort By: Date Event Name, Location , Default
No events were found.

Viewing 5 past events matching “marketing” by Date.

Sort By: Date Event Name, Location , Default
Friday
May 10, 2013
uHeart Digital Media
tubfqify

The way we communicate is changing daily and today's integrated marketing professionals need to constantly evolve with the times. The University of Toledo has long been a leader in this arena, and is now bringing its expertise and the expertise of its partners together for a special one-day event for the benefit of business leaders, students and communications professionals.

We invite you to join The University of Toledo for our first digital media conference, uHeart Digital Media, on Friday, May 10, 2013. The daylong event will feature emerging leaders, accomplished practitioners, innovators and experts in this critically important field, and we hope that you will be a major part of it.

iHeart Digital Media is proud to announce that David Hunke, former president and publisher of USA Today, now chief strategy officer at Digerati, will present the inaugural keynote address.

You will also not want to miss the "Pitch & Pour After Party!" Come celebrate with some of the area's coolest tech startups. Enjoy cocktails, hors d'oeuvres, networking and hear pitches from some of the region's most innovative entrepreneurs.

Website
Tuesday
Oct 1, 2013
Internet Marketing Conference
tubfqify

The conference is a half-day event that takes place during the UT Fall break. It benefits Toledo area small and medium businesses and features presentations by leaders and experts in the field of internet marketing.

  • How to Get Found on the Internet (Jeremy Losek, Thread Marketing/Google Ad Words Specialist)
  • Create a Mini Publishing Empire (Kevin Cesarz, Digital Strategy Leader at Communica)
  • Going Full Circle with Social Media: Timing, Personalities, and Promotion on Social Media (Patrick Giammarco, Marketing Consultant at PWG Marketing)
  • Mobile Trends for Business (Andrew Newby, Co-founder and strategy leader for AVATAR)
  • Keynote: Iron Tribe Fitness (Forrest Walden and Jim Cavale)
Website
Thursday
Oct 9, 2014
uHeart Digital Media
through
Radisson Hotel - UT Health Science Campus

The way we communicate is changing daily and today's integrated marketing professionals need to constantly evolve with the times. The University of Toledo has long been a leader in this arena, and is now bringing its expertise and the expertise of its partners together for a special two-day event for the benefit of business leaders, students and communications professionals.

We invite you to join The University of Toledo for our second digital media conference, uHeart Digital Media, on October 9-10, 2014. The two-day long event will feature emerging leaders, accomplished practitioners, innovators and experts in this critically important field, and we hope that you will be a major part of it.

Website
Friday
Oct 9, 2015
Insights + Analytics: Coming Together
BGSU Olscamp Hall

BGSU Center for Business Analytics Symposium.

Keynote presenters:

  • Jeff Schlageter, IBM Vice President, Ohio Valley Sales & Distribution
  • Brian M. Van Bibber, Business Development Manager, IBM North American Analytics Center

Panel Discussions:

  • Chris VanCuyk, Champion Solutions Group. “Shortcomings and Evolution of Traditional Marketing Insights”
  • Tammy Hope, Champion Solutions Group. “Evolution of Marketing-Oriented Business Analytics”
  • Ravi Kandikonda, Comcast. “Creation of a Leading-Edge Business Practice Through the Marriage of These Two Disciplines"

The event concludes with the Business Analytics Case Competition student presentations.

Website
Wednesday
Oct 18
Leveraging Social Media for Reputation Management
Pam's Corner

A Toledo Online Marketing meetup.

The Customer Isn't Always Right: Leveraging Your Social Media Platforms for Reputation Management

presented by Susie Ybarra

Customers are (or can be) the worst!

One bad interaction and they will light up your social media channels.

As a marketer, your goal shouldn't only be to market whatever it is you're selling. You also need to practice reputation management for your company.

Harness the true power of social and take control of your messaging and reputation by responding to complaints. Additionally, we'll touch on employer branding and how to navigate the world of anonymous employee reviews.

We'll Outline:

  • 4 social platforms you should look at
  • How to claim your company page on different platforms
  • Why and how to respond to negative reviews
  • Case studies of brands doing it right... and wrong