Leveraging Social Media for Reputation Management

Wednesday, October 18, 2017 from 6–7:30pm

RSVP/Register:

https://www.meetup.com/Toledo-Online-Marketing-Meetup/events/243917227/

A Toledo Online Marketing meetup.

The Customer Isn't Always Right: Leveraging Your Social Media Platforms for Reputation Management

presented by Susie Ybarra

Customers are (or can be) the worst!

One bad interaction and they will light up your social media channels.

As a marketer, your goal shouldn't only be to market whatever it is you're selling. You also need to practice reputation management for your company.

Harness the true power of social and take control of your messaging and reputation by responding to complaints. Additionally, we'll touch on employer branding and how to navigate the world of anonymous employee reviews.

We'll Outline:

4 social platforms you should look at
How to claim your company page on different platforms
Why and how to respond to negative reviews
Case studies of brands doing it right... and wrong

Venue

Pam's Corner

116 10th Street

Toledo, OH 43604, US (map)

RSVP/Register:

https://www.meetup.com/Toledo-Online-Marketing-Meetup/events/243917227/

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<div class="vevent"> <h1 class="summary">Leveraging Social Media for Reputation Management</h1> <div class='date'><time class="dtstart dt-start" title="2017-10-18T18:00:00" datetime="2017-10-18T18:00:00">Wednesday, October 18, 2017 from 6</time>–<time class="dtend dt-end" title="2017-10-18T19:30:00" datetime="2017-10-18T19:30:00">7:30pm</time></div> <div class="location vcard"> <a class="url" href='http://toledotechevents.org/venues/630'><span class='fn org'>Pam's Corner</span></a> <div class="adr"> <div class="street-address">116 10th Street</div> <span class="locality">Toledo</span> , <span class="region">OH</span> <span class="postal-code">43604</span> <div class='country-name'>US</div> (<a href='http://maps.google.com/maps?q=116%2010th%20Street,%20Toledo%20OH%2043604%20US'>map</a>) </div> </div> <div class="description"> <p>A Toledo Online Marketing meetup.</p> <p>The Customer Isn't Always Right: Leveraging Your Social Media Platforms for Reputation Management</p> <p>presented by Susie Ybarra</p> <p>Customers are (or can be) the worst!</p> <p>One bad interaction and they will light up your social media channels.</p> <p>As a marketer, your goal shouldn't only be to market whatever it is you're selling. You also need to practice reputation management for your company.</p> <p>Harness the true power of social and take control of your messaging and reputation by responding to complaints. Additionally, we'll touch on employer branding and how to navigate the world of anonymous employee reviews.</p> <p>We'll Outline:</p> <ul> <li>4 social platforms you should look at</li> <li>How to claim your company page on different platforms</li> <li>Why and how to respond to negative reviews</li> <li>Case studies of brands doing it right... and wrong</li> </ul> </div> </div>

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