Leveraging Social Media for Reputation Management
A Toledo Online Marketing meetup.
The Customer Isn't Always Right: Leveraging Your Social Media Platforms for Reputation Management
presented by Susie Ybarra
Customers are (or can be) the worst!
One bad interaction and they will light up your social media channels.
As a marketer, your goal shouldn't only be to market whatever it is you're selling. You also need to practice reputation management for your company.
Harness the true power of social and take control of your messaging and reputation by responding to complaints. Additionally, we'll touch on employer branding and how to navigate the world of anonymous employee reviews.
- 4 social platforms you should look at
- How to claim your company page on different platforms
- Why and how to respond to negative reviews
- Case studies of brands doing it right... and wrong