Nonprofit Branding Basics
This workshop is part of the Certificate of Executive Leadership and qualifies for 6 hours toward a Certificate in Nonprofit Management in Marketing and Social Media.
Presented by Amanda Aldrich Description: Your brand is much more than your logo. It’s the message you’re sending to your potential supporters about your reputation, competence, validity, and worthiness of their time and money. Learn how to apply basic marketing and communications principles to craft simple messages and create compelling marketing pieces that tell your story in a compelling yet uncomplicated way. Discover free tools, tips, and tricks to be a creative wordsmith on a shoestring budget.
Target Audience: Nonprofit staff who oversee marketing and communications responsibilities but have little experience. Flexible to appeal to staff who wear multiple hats and need to market a program or service but aren’t sure how to do so.
VenueToledo Lucas County Public Library
Huntington Bank Room